Case study
Case study
From invisible to industry standard
From invisible to industry standard
Learn about our work with Luminary
Learn about our work with Luminary
Client
Luminary
Client
Luminary
Industry
SaaS
Industry
SaaS
Timeline
90 Days
Timeline
90 Days
Challenge
Category leaders dominated AI recommendations despite weaker product.
AI platforms recommended older, established competitors
Organic search traffic steady but zero visibility in ChatGPT, Perplexity, Claude
Content wasn't structured the way AI systems extract
Lost to competitors that ranked lower in Google but appeared higher in AI answers
Challenge
Category leaders dominated AI recommendations despite weaker product.
AI platforms recommended older, established competitors
Organic search traffic steady but zero visibility in ChatGPT, Perplexity, Claude
Content wasn't structured the way AI systems extract
Lost to competitors that ranked lower in Google but appeared higher in AI answers
Challenge
Solution
Built content specifically for how AI evaluates software.
Analyzed competitor citations to understand AI's evaluation criteria
Restructured product comparison pages with clear feature-by-feature breakdowns
Implemented schema markup that highlighted competitive advantages
Created technical documentation formatted for direct AI extraction
Solution
Built content specifically for how AI evaluates software.
Analyzed competitor citations to understand AI's evaluation criteria
Restructured product comparison pages with clear feature-by-feature breakdowns
Implemented schema markup that highlighted competitive advantages
Created technical documentation formatted for direct AI extraction
Solution
AI Citations
0+
0+
AI Citations
0+
0+
Share-of-voice
+0%
+0%
Share-of-voice
+0%
+0%
AI-Referred Leads
0.0x
0.0x
AI-Referred Leads
0.0x
0.0x
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