Case study
Case study
Outranking the national firms
Outranking the national firms
Learn about our work with digital service provider, EasyTax
Learn about our work with digital service provider, EasyTax
Client
EasyTax
Client
EasyTax
Industry
Services
Industry
Services
Timeline
120 Days
Timeline
120 Days
Challenge
National competitors dominated every AI query
National tax firms appeared in 9 out of 10 ChatGPT responses for tax strategy queries
EasyTax had deep expertise but zero AI visibility despite strong local reputation
Buyers asking AI for tax planning advice never discovered regional options
Challenge
National competitors dominated every AI query
National tax firms appeared in 9 out of 10 ChatGPT responses for tax strategy queries
EasyTax had deep expertise but zero AI visibility despite strong local reputation
Buyers asking AI for tax planning advice never discovered regional options
Challenge
Solution
Reverse-engineered competitor citations to build a winning strategy
Mapped which tax scenarios competitors owned in AI answers
Rewrote tax guides with direct Q&A formatting that answered the exact prompts buyers used with AI
Built entity clarity that positioned EasyTax alongside national firms in knowledge graphs
Solution
Reverse-engineered competitor citations to build a winning strategy
Mapped which tax scenarios competitors owned in AI answers
Rewrote tax guides with direct Q&A formatting that answered the exact prompts buyers used with AI
Built entity clarity that positioned EasyTax alongside national firms in knowledge graphs
Solution
AI Citations
0+
0+
AI Citations
0+
0+
Share-of-voice
+0%
+0%
Share-of-voice
+0%
+0%
AI-Referred Leads
0.0x
0.0x
AI-Referred Leads
0.0x
0.0x
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